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Mandopop Singer Elva Hsiao Describes the Fashion Market

Singer and now fashion designer Elva Hsiao shares the trials and tribulations of starting her own fashion line called 'Carry Me.' 

Elva Hsiao is a Taiwanese Mandopop singer. The English term "Mandopop" was coined around 1980 soon after "Cantopop" became a popular term for describing popular song in Cantonese, and "Mandopop" was then used to describe Mandarin-language popular songs of that era.
In 2002, Elva recorded the song "U Make Me Wanna" with British boy band Blue, which appeared on her album Love's Theme Song, Kiss. Virgin Records and Elva parted ways in the summer of 2004.

She released the music video for her single called "Confession" in mid-2007. Her next singles were "L.o.V.E", "Not Far Away", "The Ambassador", "Honey Honey Honey", and "My Boyfriend".

Hsiao switched back to EMI Virgin Records in 2008.

In Taiwan, Hsiao has done television commercials for a wide diversity of products, ranging from mobile phones to jewelery to makeup, for major brands such as Avon, De Beers, Motorola, Pantene, and Sprite.

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