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Nordstrom Is First Retailer to Activate Like2Buy with Instagram

Nordstrom is the first retailer to roll out Like2Buy, service that makes it possible to shop directly from Instagram.

Target and Charlotte Russe are also signed on to Like2Buy, but Nordstrom is the first to put the Like2Buy in service.

According to Curalate, an analytics and marketing platform, social media users interact with brands on Instagram 58 times more than they do on Facebook, and 120 times more than on Twitter.

Instead of contacting Nordstrom to ask if a product is available, customers can order directly from Instagram.

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