Ways to Stay Connected with Customers During COVID-19
In the midst of COVID-19, many stores and shopping centers have been forced to temporarily shut their doors. This has left many customers at a loss, unsure of when or if their favorite businesses will be back in operation. Though you may not be able to greet your loyal customers in person at the moment, it’s still important that you continue to foster those strong connections you once had. In fact, thanks to advancements in technology, there are several different ways to stay connected with customers during COVID-19, as this guide explores.
Prioritize customer service
During these strange and unsettling times, customer service is more important than ever. Customers are eager to know when stores will be opening up again and if there are any processes in place that will allow at least some business operations to continue in the current climate. Providing your customers with exceptional customer service will help calm some of the fears they may be facing during this time. Start by establishing a reliable customer service hotline and clearly displaying the phone number on your company’s website and social media pages. You may also consider creating additional avenues for customer service help, including instant messaging or video chatting. Video chatting is extremely beneficial for companies that prioritize strong client relations. Video chatting will allow you to continue engaging in and reaping the benefits of face-to-face communication without placing yourself or your clients at additional risk.
Utilize social media
Thanks to technology, one of the best ways to stay connected with customers during COVID-19 is through social media. Many people now turn to social media as a primary source for news updates and to stay in touch with friends around the country. As such, social media is one of the most accessible ways to interact with your customers during a time when face-to-face interaction is not possible. It’s best to first update your company’s social media pages with accurate details regarding store hours or altered business processes, such as online ordering or dine-out options. Social media is also a great avenue for quickly and efficiently answering customer questions or providing important updates. Government procedures regarding COVID-19 can change almost daily, and social media is the best way to inform your customers about how such changes will impact your business.