Whether you take a stroll through the Woodfield Mall or window shop along the nearby streets, window displays are one of the most effective ways to intrigue consumers. Eye-catching and interesting, these displays put a lifestyle spin on certain products or services to make them more appealing to the general public. Once their curiosity is piqued, consumers will more likely enter your store. Learn a few effective ways to improve your retail window display and keep potential customers from passing you by.
Decide on Your Target Audience
Before you choose the display, it’s crucial that you figure out who your target market is and what they’d take interest in. You may even want to do some additional research into who buys your products and how they use them. Knowing this information ahead of time will allow you to make the most informed decisions regarding your marketing approach.
Create a Story or Theme
Once you know who you wish to target, it’s important that you develop a basic plan for the display before you put it into practice. This will give you time to develop a theme or story to tie the piece together. It’s important that your display demonstrates a cohesive theme to properly immerse the viewer in the story that interests them. Like a good book, this will then cause them to want to know more and compel them to enter the store.
Set an Eye-Catching Focal Point
Despite the story you will tell, at the end of the day, your display is meant to sell a product—and the product is key. Your focal point should be the main piece of the display, and the rest of the props in the window should emphasize it. This will allow the story to revolve around the product and insinuate a relatable experience.
Find a Balance of Lighting
Lighting plays a crucial role in how the onlooker perceives each display component. For widow displays specifically, it’s important to know the differences between natural and artificial lighting to find a proper balance between the two. With the natural light providing more shine, and the artificial lights putting extra focus on the important pieces, the viewer’s eyes will automatically be drawn to the products you want to highlight.